White-Glove Lifecycle Management Retainer is designed for brands that demand the highest level of expertise and care in their lifecycle marketing efforts. We partner with you to build a seamless customer experience that maximizes retention, boosts customer lifetime value, and nurtures brand loyalty—all while delivering measurable results.

What’s Included in Our Retainer:

1. Strategic Lifecycle Planning

• Comprehensive audits of your existing customer journey and touchpoints.
• Creation of a data-driven lifecycle strategy tailored to your brand’s unique goals.
• Clear prioritization of growth opportunities to scale revenue efficiently.
• Full calendar planning and execution
• 90 Day Roadmap for flows and continued program excellence

2. End-to-End Campaign Execution

• Full-service design, copywriting, and technical implementation for email, SMS, direct mail and Push. We pride ourselves on top-tier design with a team that includes Art Directors to truly bring your brand voice through.
• A/B testing and optimization to ensure every touchpoint is driving impact.
• Precise segmentation and personalization to engage customers with hyper-relevant messaging.

3. Performance Analytics & Reporting

• Real-time dashboards and in-depth monthly reporting to track KPIs.
• Actionable insights to continuously optimize campaigns and grow ROI.
• Transparent updates and recommendations that empower your team with clarity.

4. White-Glove Support

• Dedicated account management to handle all communications and deliverables
• Real-time Slack communication
• Weekly strategy + performance sessions to align on goals and ensure a seamless partnership.
• Access to our team of lifecycle marketing experts whenever you need guidance or support.

5. Workshops and Innovation

• We present new tools or ideas as we find them and think they'll help boost your business
• Work with us to help manage profit margins, discounting and unit economics
• Trial new tools with our exclusive partnerships - at no cost to you
• Profitability tracking inclusive of platform costs (And SMS send costs)

6. Subscription + Loyalty Programs

• We help setup, maintain and grow subscription programs
• We own entire lifecycles, inclusive of loyalty programs and purchase incentives
• Continue ownership of KPIs within subscription environments

7. Tech Trials + Installation

• We help vet tech with exclusive trials and ROI goals
• We track results of any third-party apps you're interested in, whether we recommend them or not
• We report on any ROI we find during any tech stack updates for objective ROI analysis

8. Deliverability

• Inclusive of all domain reputation monitoring and ownership
• We can help improve poor deliverability with new engagements without causing extra fees
• DMARC and domina authentication setup as needed
• Google Postmaster and Validity monitoring to keep you in inbox

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