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Overview
Our ESP Setup & Basic Foundational Flows service is designed to help e-commerce brands get started with email marketing by setting up the essential systems for success. Whether you're new to email marketing or looking to streamline your current processes, we ensure your email platform (ESP) is fully configured, and the foundational flows are optimized to drive sales and customer engagement.
What’s Included:
- ESP Setup:
- Configuration of your chosen email service provider (ESP), ensuring it’s set up for your specific needs.
- Integration with your website and other key platforms (e.g., Shopify, WooCommerce, etc.).
- Setup of custom domains and email authentication (SPF, DKIM, DMARC) to ensure high deliverability.
- Subscriber list import and segmentation to better target your audience.
- Basic Foundational Flows:
- Welcome Flow: A series of automated emails that introduce new subscribers to your brand and drive initial engagement.
- Abandoned Cart Flow: Automatically remind customers of abandoned carts with personalized emails to recover lost sales.
- Post-Purchase Flow: Encourage repeat purchases and build customer loyalty through tailored emails that follow up on recent purchases.
- Win-back Flow: Re-engage dormant customers with targeted offers to bring them back into the buying cycle.
- Automation Best Practices:
- We ensure all flows are optimized for conversions, with clear calls to action, appealing subject lines, and personalized content.
- We configure timing, triggers, and actions to maximize the effectiveness of your email campaigns.
- Reporting & Analytics:
- Set up key metrics and tracking to measure the success of your email campaigns and flows.
- Provide a dashboard for easy access to insights on open rates, click-through rates, conversion rates, and more.
Our goal is to lay the foundation for your email marketing success, ensuring you have the right infrastructure in place to scale with confidence. From setup to basic automation flows, we handle it all so you can focus on growing your brand.
Features and Why Choose This
Why Choose This Service?
The ESP Setup & Basic Foundational Flows service is best suited for:
- New or Growing E-commerce Brands: Looking to establish an effective email marketing foundation and implement essential automation flows.
- Startups & Small Businesses: Needing help to set up ESP systems and automation without overwhelming internal resources.
- Companies Transitioning to New ESP Platforms: Seeking professional assistance with setup and flow configuration.
- Brands Seeking to Improve Email Engagement: Wanting to optimize email marketing with automated flows for higher conversions.
